Something shifted in the last year or so, and a lot of businesses haven't caught up yet. Type almost any question into Google now and, before you even get to the familiar list of ten blue links, there's a box. An AI-generated summary, pulling from a handful of sources, answering the question right there on the page. That's an AI Overview, and whether or not your site gets pulled into it is quietly becoming one of the biggest factors in how much traffic you get from Google at